What Makes A Good Logo Design
So many hours, so many drafts, so much input and then boom, the graphical equivalent of writers block, a design block if you will – then the more you mess with the design in your favourite programme the worse it becomes and amidst the confusion you have churned your good idea into a bad one. An overworked logo design are a cardinal sin, look at some of the highest grossing companies in the world, all have relatively simple logos, for example:
Perhaps a different font, maybe an icon to enforce a double brand protocol but they remain simple, clear, uncluttered and recognisable, basically they are what they say they are, simple, nice and that’s it.
An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:
- A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
- A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
- A logo must be enduring. An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time.
- A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
- A logo must be appropriate. How you position the logo should be appropriate for its intended purpose