A graphic for your business is a play on the old expression, a picture paints a thousand words.
Whether this is a logo, a binder design or a business card, the ultimate impression of what you want to do is established by what people see, its your representation that sets the impression that people will gather upon approaching your business.
What exactly is entailed within Graphic Design is an open field, it can be anything or everything but the overwhelming factor is creating something that looks good. Below is a brief run through each element of graphic design services by Nexus Design.
Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
To be classed as a good editorial designer, it’s a little more than just knowing how to fill out a Microsoft Word template. It requires an eye to detail which is less technical ability but more developed through experience. Studying font typefaces, knowing the best typography for a book and being able to fit lots of text into a single page in a clear and appealing way, knowing how to organize a series of elements, making them look good and easy to read.
Aside from website developing, alot of our work comes from simply designing a website, or indeed banners for inside a website, advertising spaces, twitter banners, etc. The base of this is knowing how to design, what looks good but also a combined knowledge with web standards aswell; knowing what will work and how it will work are paramount to a good web design.
Being a good illustrator used to mean being able to develop a drawing for a novel, or a comic. In today’s age, its one of the most up and coming areas of graphic design, with professionals requiring illustrations for all range of tasks from powerpoint presentations to a corporate sales flier.
For a good corporate design, you need to be able to develop strategies, digital products, print elements, logo designs, identity manuals and more. This is definitely one of the nicest areas where a graphic designer can work; you don’t need to be an expert on any kind of software, you just need to have good communication skills, a good understanding of the client’s needs and the ability of conveying an idea through the image. Fortunately for us, we have all of this in abundance.